Racing Driver & Performance Coach
Performance driving is a trainable skill, not a personality trait. Over 35 years on track, L. Robert George has helped drivers at every level close the gap between where they are and where their car is actually capable of going.
The Driver
L. Robert George has spent over 35 years behind the wheel, building a career defined by precision under pressure. That depth of experience shaped a coaching approach built on one idea: performance improves fastest when it's broken down into specific, trainable skills — not vague notions of "seat time."
He's coached inside programs at Ferrari, Porsche, Audi, and Pro-Drive — environments where marginal gains are the entire job, and where the difference between a lap record and a DNF often comes down to a single technical detail.
The work is diagnostic: watch how a driver brakes, turns in, and manages weight transfer, then identify exactly which adjustments will move the needle. That's the discipline he now teaches.
The Method
Most driving instruction stops at generic advice — brake later, turn in smoother. This coaching is built around isolating the specific skills that are actually limiting a driver's performance, then training them deliberately until they hold up under pressure.
Before you can improve, you need to know exactly what's holding you back — late braking, inconsistent lines, hesitation mid-corner. We start by identifying the specific skill gap, not guessing at it.
Once the gap is clear, we drill it in isolation — trail braking, weight transfer, vision technique — until it's second nature instead of something you have to think about mid-corner.
A skill that only works at low speed or on an empty track isn't finished. We test it under real conditions — traffic, fatigue, changing grip — until it holds up.
Consistency is what separates a good lap from a good result. We train for repeatability, lap after lap, session after session, so performance doesn't depend on a good day.
Credentials
L. Robert George has worked with and within some of the most respected names in motorsport — Ferrari, Porsche, Audi, Pro-Drive, and more. Programs built around technical precision and continuous performance improvement.
Additional professional affiliations remain confidential under non-disclosure agreements — available for verification upon serious inquiry.
Coaching & Consulting
Wherever you're starting from — competitive driver, new to the sport, or responsible for a program's driver development — the approach is the same: identify the specific skills that will move performance forward.
Experienced drivers plateau for identifiable reasons — usually one or two technical habits, not a lack of commitment. Sessions focus on detailed analysis of your driving to isolate exactly where time is being lost and build a specific plan to recover it.
New drivers progress faster — and more safely — when technique is taught in the right order from day one. Sessions cover car control, braking, racing lines, and composure at the limit, taught by someone with 35+ years of experience.
Race teams, car clubs, and driving programs bring L. Robert George in to consult on driver development curricula, coaching structure, and performance standards — informed by decades inside Ferrari, Porsche, Audi, and Pro-Drive.
"You don't control the car by fighting it. You control it by understanding exactly what it's telling you, and responding with the right technique at the right moment. That's the whole discipline." — L. Robert George
Get In Touch
Reach out to discuss one-on-one coaching, track-day sessions, or team workshops.